When it comes to SUVs in the Indian automobile market, one name always comes out on top – Jeep. In 2025, Jeep India once again proved that it is not just a vehicle manufacturer but a trusted brand that has made a deep place in the hearts of Indian customers. In the 2025 edition of TRA’s Brand Trust Report, Jeep India received the title of “India’s Most Trusted SUV Manufacturer”. This success is not just an award for Jeep, but also a testimony to this reputation being won continuously since 2022 for the fourth time in a row. Overall, this is Jeep’s sixth win, which reflects its strength and credibility in the Indian market.
TRA Brand Trust Report: A Trusted Measure
The TRA Brand Trust Report is prepared based on information received from more than 2,500 consumer-influencers across 16 major cities in India. This report is an important evidence of which brand has earned the most trust and loyalty among customers. Jeep India’s consistent success in this report shows that Indian consumers not only acknowledge its quality but also its commitment to innovation and long-term trust.
This report is not just a number but tells the story of the trust that Jeep has built over the years in the Indian market. Customers see Jeep vehicles not just as a vehicle but as a companion that makes their travel safe, exciting and comfortable.
Jeep Reliability: A Journey of 75 Years
The story of the Jeep brand is not limited to India. It is a global brand with a story of reliability and strength over 75 years old. During World War II, the Jeep was used as a strong and reliable vehicle. The vehicle was not only able to penetrate the enemy lines but also proved its strength and durability on the battlefield.
In India, Jeep not only introduced the SUV but also took it to a whole new level. Jeep is recognized as an adventure-ready and robust vehicle that performs well on the toughest of roads. Indian customers embrace Jeep not just as a vehicle but as a lifestyle that connects them with the spirit of freedom, adventure and exploration.
Indian excellence in production and research
Jeep’s success is also largely attributed to the manufacturing and research centres set up in India. Stellantis India Managing Director and CEO Shailesh Hazela emphasised that the state-of-the-art plants set up in Ranjimgaon, Hosur, and Thiruvallur, as well as R&D centres in Chennai and Pune, exemplify the company’s production system.
India is the only country outside North America to locally produce four Jeep nameplates – Wrangler, Compass, Meridian and Grand Cherokee. This means that Jeep vehicles are not only made for India, but are also enhanced to Indian technical and production standards.
This local production is not only economically beneficial, but also provides customers with better customer support, prompt service, and affordable maintenance. This keeps customers loyal and trusting Jeep.
Jeep’s unique identity in the Indian market
There are many brands active in the Indian SUV market, but Jeep’s identity is special. This brand is for those who like adventure and challenging roads along with traveling in comfort. Jeep vehicles are famous for strong construction, excellent off-road capability, and high-quality interiors.
In addition, Jeep has constantly met the changing needs of Indian customers with new models and technology. Jeep vehicles have become an ideal choice for Indian families and young adventure lovers. Whether driving on urban roads or traveling on mountain roads, Jeep has left its mark with its strong performance everywhere.
Jeep India’s future: Continuous innovation and trust
This award of Jeep is not just an achievement, but a guarantee of continuous innovation and dedication to customers in the times to come. The company has always strived to incorporate and improve new technologies in its vehicles. From environmental concerns to smart technology, Jeep India is moving ahead in every aspect.
Retaining customer trust and attracting new customers is Jeep’s priority. Hence, they not only focus on the design and quality of their vehicles, but also on customer service, after-sales service, and community engagement.
Conclusion: Jeep shines in the Indian SUV market
Jeep India’s sixth consecutive award and fourth consecutive top spot in the Trust Report is a testament to how strongly the brand has established itself in India. Indian customers not only acknowledge Jeep’s quality and performance, but also value the trust that the brand has earned over the years.
The reason behind this success is not just high technology or production capabilities, but the spirit that Jeep shares with its customers. That spirit is of adventure, trust, and exploration. Jeep is not just a brand of SUVs but has become a part of the dreams and expectations of the Indian people.
In the coming years, Jeep India will surely strengthen its position in the Indian market, bring new innovations and maintain the trust of the customers. This story is not just about a vehicle manufacturer.
FAQs
Q. How many times has Jeep India won the Most Trusted SUV brand award?
A. Jeep India has won the award six times overall, including four consecutive wins since 2022.
Q. What is the TRA Brand Trust Report?
A. It is a research report based on consumer insights across 16 Indian cities, measuring brand trust.
Q. Which Jeep models are produced locally in India?
A. Wrangler, Compass, Meridian, and Grand Cherokee are manufactured in India.
Q. How long has Jeep been a trusted global brand?
A. Jeep has over 75 years of global trust, dating back to World War II.
Q. What makes Jeep popular among Indian consumers?
A. Its rugged build, adventure-ready spirit, and reliable performance make it highly trusted.
